by Mat Janson Blanchet

adiZero F50 Prime SS11

adidas Performance

Credits

  • Creative Direction: Jorge Calleja
  • Artistic direction: Eduardo Marques Corrêa, Arnau Bosch
  • Information Architecture, Usability Reviews: Mat Janson Blanchet
  • Technical Direction: Mat Janson Blanchet
  • Development: Kokokaka
  • Project management: Laura Kruger, Mat Janson Blanchet

All copyrights and products belong to their respective owners.

Role

Part of the Design Creative Team, Information Architecture, Usability Reviews, Technical Direction, and Project Management Support

Context

While working for Sid Lee Amsterdam

Circa

2011

Project Link

http://www.adidas.com/football/pages/f50/
information architectureproject management supporttechnical directionusability reviewux